We have ...
Throughout our long history, we’ve inspired change in the marketplace, the workplace and the world. Take a look at some of our proudest heritage moments.
After working with his brothers in their dry goods wholesale business in New York City, Levi emigrates to Gold Rush San Francisco. He opens his own dry goods business to serve the small general stores of the American West.
1873 - Blue Jeans Are Born
明发体育 and Jacob Davis receive a U.S. patent for an "Improvement in Fastening Pocket-Openings." By adding metal rivets to work pants, which would be known as blue jeans, they created stronger pants for working men.
By the 1960s, the popularity of jeans, jackets and other Levi’s? products lead the company to set up offices and factories throughout Europe and Asia.
1982 - LS&Co. Responds to the Growing AIDS Crisis
Employee donations at the Kaposi Sarcoma clinic at San Francisco General Hospital are matched by the Levi Strauss Foundation. The following year, support groups for HIV+ employees are formed at our headquarters.
1986 - Dockers? Launches
Dockers? khakis revolutionize business attire when young professionals adopt khakis as their pant of choice and lead the charge in making casual wear appropriate attire for the workplace.
1991 - T.O.E Established
We are the first multinational apparel company to launch a comprehensive code of conduct for all contract factories and licensees. The Terms of Engagement set out ethical standards, legal and environmental requirements, community involvement and standards to address child and forced labor, disciplinary practices, working hours, wages and benefits, freedom of association, discrimination, and health and safety.
2015 - Levi’s? New Women’s Denim Collection Launches Globally
The 700 series is inspired by the original 1934 women’s blue jeans Lot 701. The pants include additional stretch along with authentic elements like the Two-Horse Design patch.
2016 - We Open Source Pioneering Programs
We opened up our Screened Chemistry, Water<Less® and Worker Well-being programs to the greater industry in hopes of making a greater impact on the planet and those who work in the apparel supply chain.
2017 - The Levi’s? Commuter? Trucker Jacket With Jacquard? Debuts
Designed for the urban commuter, Jacquard technology woven into this Levi’s? jacket lets you access your music, navigation and communications such as texts and calls with the swipe of your sleeve.